The Retailer's Guide to Cross-Channel Success
Search results for "Nonmerchandise variable operating" and Contact Centers or Operations & Fulfillment or Printing/Production or Postal/Shipping
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Profit Model 2
October 1, 2007 From All About ROI
Employ a Detailed Approach to Merchandise Analysis
October 1, 2007 From All About ROI
Employ a Detailed Approach to Merchandise Analysis
Profit Model 1
October 1, 2007 From All About ROI
Employ a Detailed Approach to Merchandise Analysis
October 1, 2007 From All About ROI
Employ a Detailed Approach to Merchandise Analysis
Employ a Detailed Approach to Merchandise Analysis
October 2007 From Retail Online Integration
From a “bottom up” view, catalog/multichannel marketers must consider every aspect of an item’s performance or life cycle to ensure every touchpoint to profitability is being considered properly. An item’s profitability is impacted by much more than simply demand and margin. I offer a top-down approach, which is extremely critical to the planning process. I also go to the opposite spectrum, however, and consider detail levels that often are overlooked when considering an item’s true profitability. If you hold your products to higher standards by factoring all their costs up front, you can gain greater profit to the bottom line. Let’s break down these
October 2007 From Retail Online Integration
From a “bottom up” view, catalog/multichannel marketers must consider every aspect of an item’s performance or life cycle to ensure every touchpoint to profitability is being considered properly. An item’s profitability is impacted by much more than simply demand and margin. I offer a top-down approach, which is extremely critical to the planning process. I also go to the opposite spectrum, however, and consider detail levels that often are overlooked when considering an item’s true profitability. If you hold your products to higher standards by factoring all their costs up front, you can gain greater profit to the bottom line. Let’s break down these
July 2007 From Retail Online Integration
Merchandise analysis is an ongoing process. Although most companies should schedule formal reviews at the end of each season, the key to profitability is staying on top of the metrics that drive any multichannel business. Postmortems, as many of these reviews have been labeled, have a negative connotation in many marketers’ minds, and as a result, often are sidestepped. I’ve found that changing them to “preseason kick off” reviews promotes an offensive approach to profitability that can be maintained throughout the season. Of course, each business can apply its own weight to the measures to make final decisions. As multichannel merchants say, “It’s all about
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